Law & Associates


Branding, Marketing + Digital Media

Challenge: Located only a few miles from our nation’s capital in historic Glen Echo, Maryland, Law & Associates Wealth Management and Planning partnered with Muse seeking an updated and fresh brand identity. The archetypal DNA identified by Paradigm, Muse’s brand and culture assessment, was employed to guide the rebranding initiative and deliver an authentic and organic new brand identity for the firm. As a group of client “caregivers” and thoughtful, forward-thinking leaders in the financial planning industry, it was essential to strike the balance between feeling approachable, yet serious, while also vividly demonstrating the values and success of their original founder, Sally Law.

Solution: As a primarily female led firm, it was important that the firm’s new identity demonstrate the high degree of care, experience, expertise and empathy the team leveraged in their success as a financial planning company. The cornerstone of the rebranding began with the selection of a sophisticated new logo that exuded both a classic and contemporary tone. The design took on an engraved feeling with simple, classic initials using a handwritten font reversed out in white within a teal square. Law’s color palette and typography were both strategically developed to align with their archetypal makeup and employee cultural attributes. Muse developed a brand tagline, “Together for Tomorrow,” as it perfectly exemplifies Law & Associates’ core mission of helping their clients achieve both their financial wellness of today and dreams of tomorrow. A photography strategy focused on iconic images of Washington, DC and the Glen Echo, Maryland area, serves as striking additions and project-critical components of their website and print marketing materials.

Solutions Provided:

  • Paradigm Brand and Culture Assessment and Mapping
  • Logo
  • Tagline
  • Marketing and Communications Development
  • Corporate Statements (Mission and Vision)
  • Brand Guidelines
  • Marketing Strategy
  • Web Site Management and Development
  • Promotional Merchandise Strategy and Fulfillment
  • Business Development
  • Strategy and Development
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2214 Buckingham Road
Wilmington, DE 19810
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