Kennedy Investment Group

SUMMARY OF WORK

Branding, Marketing + Digital Media

Challenge: Creating a unique brand identity in the financial planning market can be a daunting task. With many planners to chose from, it’s more critical than ever for financial services companies to develop a unified brand – one that dynamically and genuinely portrays its customer values and delivers on its brand promise. Kennedy Investment Group, a growing Southern New Jersey financial planning company, challenged Muse to enhance their branding and integrated marketing efforts.

Solution: Muse collaborated with Kennedy and performed a comprehensive review of the company’s identity and marketing strategy resulting in a new logo design, enhanced branding, launch of a new corporate website, a more aggressive social media strategy and implementation of an integrated promotional product strategy.

Solutions Provided:

• Paradigm Brand and Culture Assessment and Mapping
• Logo Enhancement
• Tagline
• Marketing and Communications Development
• Corporate Statements (Mission and Vision)
• Brand Guidelines
• Marketing Strategy
• Web Site Management and Development
• Promotional Merchandise Strategy and Fulfillment
• Business Development
• Strategy and Development
• Client-Focused Marketing Collateral
• E-blasts/Monthly Newsletter
• Verbal Messaging
• Social Media Content