Kennedy Investment Group


Branding, Marketing + Digital Media

Challenge: Creating a unique brand identity in the financial planning market can be a daunting task. With many planners to chose from, it’s more critical than ever for financial services companies to develop a unified brand – one that dynamically and genuinely portrays its customer values and delivers on its brand promise. Kennedy Investment Group, a growing Southern New Jersey financial planning company, challenged Muse to enhance their branding and integrated marketing efforts.

Solution: Muse collaborated with Kennedy and performed a comprehensive review of the company’s identity and marketing strategy resulting in a new logo design, enhanced branding, launch of a new corporate website, a more aggressive social media strategy and implementation of an integrated promotional product strategy.

Solutions Provided:

  • Paradigm Brand and Culture Assessment and Mapping
  • Logo Enhancement
  • Tagline
  • Marketing and Communications Development
  • Corporate Statements (Mission and Vision)
  • Brand Guidelines
  • Marketing Strategy
  • Web Site Management and Development
  • Promotional Merchandise Strategy and Fulfillment
  • Business Development
  • Strategy and Development
  • Client-Focused Marketing Collateral
  • E-blasts/Monthly Newsletter
  • Verbal Messaging
  • Social Media Content

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we can transform your brand
and marketing experience.
Corporate Contact
2214 Buckingham Road
Wilmington, DE 19810
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