Brand Exploration

A Process Built on Knowledge and Understanding

As your branding partner, everything we do starts with an initial exploration of your brand and gaining a deep knowledge of your firm, your vision and insights. Through team workshops, employee interviews and customized surveys, our branding methodology is founded on detailed research and discovery about your organization and evaluating your competitive marketplace.

Our understanding of your brand and culture begins with our archetypal assessment instrument. Through a series of questions and the use of qualitative and quantitative analysis, we are able to identify those archetypes that represent your internal and external attitudes and values. Using your archetypes, we incorporate art and science principles to develop a truly unique and authentic brand experience for your employees, prospects and clients.